Handmade Mobile Entertainment provide celebrities and brands with their own social network, the freedom to post video, audio, photo and text content and ability to control how their audience view that content. It was founded in 2005 and has offices in Santa Monica CA, and London. Users can decided if their content is free or premium, and if it available to everyone or just select users.
When seeking a provider for one of Handmade's award-winning social networking services, Handmade settled on Xtraordinary Hosting. The throughput demands of running a real-time interactive service requires serious Internet infrastructure to maintain an excellent user experience. With their previous datacentre provider running out of rack-space and power for additional servers, the company took the opportunity to upgrade their supplier.
James Stockton, Chief Financial Officer, said, "We were determined to find a solution that could handle future scalability in terms of datacentre space, power and connectivity. It was important we find providers that were capable of offering a reliable and resilient service with multiple top tier internet network connections in London. After a rigorous selection process we selected the combination of Interxion for datacentre space and Xtraordinary Hosting for scalable bandwidth in London. Both providers have excellent reputations for in-built resilience and reliability."
Xtraordinary provides direct diverse connections handled between five tier-1 internet networks. Extensive dual gigabit peering on LINX (London Internet Exchange) provides very high service resilience with auto failover for increased resilience. A fully redundant carrier grade network delivers low network latency and reliability of packet throughput essential for this kind of online service.
